BCG Henderson Mod
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11A solid and assertive typeface design
The Henderson is a proprietary typeface family designed to convey a strong personality to the Boston Consulting Group communication tools. It asserts The group’s faith in progress and modernity while remaining true to its heritage and history. It contributes both to strengthening company’s presence in the market and to enhancing the reader’s comfort through increased clarity and readability.
Henderson Mod
Henderson Mod was born to better accompany the new think tank, BCG Henderson Institute which challenges the future and the induced transformations. Based on Henderson Sans, Henderson Mod is the most recent companion of Henderson super family. As part of the Boston Consulting Group’s business expansion, the Slab version was born from the desire to reaffirm the power of ideas within this new think tank. The challenge of this design was to imagine new forms, in harmony with the two other existing families, the Serif and Sans. Risk taking in the ideas brought by this think tank to be offset by a solid and assertive typeface design. As a matter of fact, the idea of adding solid rectangular serifs appeared as obvious.
Client: BCG Henderson Institute.
1. BCG Henderson typeface super family.
2. to 11. BCG Henderson Mod typeface in use.
Copyright
Henderson is a proprietary typeface who will never be made available to the general public.