France 2024

France 2024

France 2024 is the official typeface of the French team to be used together with France 2026 Serif. While France 2024 Sans is rigorous and massive, France 2026 Serif wants to be more human, fluid. These two families respond to different practices.

This titling typeface designed in 4 styles, from compact to wide, has been imagined for large-scale use. It is used to accompany the visual identity of the French Team for the Paris 2024 Olympic Games, imagined by Joachim Ronçin, design director of Paris 2024 and Agence W.

Because the objective is to have two totalities in the communication of the French Olympic team: a frank and massive typeface, France 2024 which affirms victories, commitment. And another, France 2026 Serif that reinforces the human experience of athletes.

Letter pairs have been designed to reinforce the impact of words when identical letters are side by side: EE, LL, TT.

Clients: Agence W, Paris 2024.

1. France 2024 family.
2. Glyph set.
3. Contextual letter pairs.
4. & 5. Usage in context.