Sportsnet magazine masthead for the (printed) magazine version of the Canadian network. The starting point was the today logotype used on screen. The objective was to revise the weight and proportions and add consistency to letterforms, as the two logotypes will be used in conjunction depending the support.
Art director: Jason Logan.
Client: Sportsnet, Rogers.
1. Sportsnet logotype: before/after (outline).
2. Sportsnet: covers