Type makes the design

A typographic tool for independent bakers

The Banette typefaces, designed as basis of a modular visual identity pay a tribute to the facades of mid-century French shops and signs painters.

GL Kahn

We designed a typographic system to radically strengthen Galeries Lafayette visual identity and communication.

Conran Design

Conran Design branding typeface: Strong in spirit but joyful and optimistic at the same time.

Vuitton Belt

A low contrast typeface, two-color custom, featuring rectangular serifs, to recall the universe of saddlery for horseback riding.

Parisine Girouette

How to resolve low resolution issues, as technical limitations? We worked closely over a year with the design department.

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Wan Ifra

Projecting Wan Ifra into the digital future

The Wan Ifra identity strengthen the cohesion of myriad activities and communities, highlighting what brings them together, while projecting Wan Ifra into the digital future.

Sébastien Gaudard

Avalon Agency

Type Directors Club 56

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France Team

One obsession: victory!

This wordmark of the French team for Paris 2024 sums up the athletes’ obsession: Victory.

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ZeCraft