Vuitton Persona Sans
Designed for Louis Vuitton Malletier, Vuitton Persona Sans family was created to offer a sans serif in addition to the traditional serif font.
Designed for Louis Vuitton Malletier, Vuitton Persona Sans family was created to offer a sans serif in addition to the traditional serif font.
France 2024 is the official typeface of the French team for Paris 2024.
France 2026 Serif is the official typeface of the French Olympic team. While France 2024 Sans is rigorous and massive, France 2026 Serif wants to be more human, fluid. These two families respond to different practices.
The design agency needed to feel big, bold and playful. The idea was a branding typeface with a strong personality, which allows to install a brand territory without the need to use a wordmark. Et voilà,