Vuitton Persona Sans
Designed for Louis Vuitton Malletier, Vuitton Persona Sans family was created to offer a sans serif in addition to the traditional serif font.
Designed for Louis Vuitton Malletier, Vuitton Persona Sans family was created to offer a sans serif in addition to the traditional serif font.
The design agency needed to feel big, bold and playful. The idea was a branding typeface with a strong personality, which allows to install a brand territory without the need to use a wordmark. Et voilà,
Aiglon is a monolinear, semi-grotesque, semi-geometric sans serif typeface designed for Palais de l’Élysée.
We designed a typographic system to radically strengthen Galeries Lafayette visual identity and communication.