GL Kahn
We designed a typographic system to radically strengthen Galeries Lafayette visual identity and communication.
We designed a typographic system to radically strengthen Galeries Lafayette visual identity and communication.
The design agency needed to feel big, bold and playful. The idea was a branding typeface with a strong personality, which allows to install a brand territory without the need to use a wordmark. Et voilà,
Aiglon is a monolinear, semi-grotesque, semi-geometric sans serif typeface designed for Palais de l’Élysée.
France 2026 Serif is the official typeface of the French Olympic team. While France 2024 Sans is rigorous and massive, France 2026 Serif wants to be more human, fluid. These two families respond to different practices.